In a borough not known for having what you consider a traditional mall a two bit mall in Manhattan’s Chinatown near Elizabeth Street a store sits called Unique Hype Collection which is making a profit buying and reselling Supreme clothes
The enterprise, which its owner refers to as Unique Hype Collection, is in the business of buying clothing from the skate-inspired men’s fashion brand Supreme at retail prices, waiting until the items have sold out at Supreme’s physical stores and online shop, and then putting those items up for sale in the mall and on eBay at significant markups. Much of its merchandise goes to Japan, where Supreme goods can cost twice what they do here at retail. On a recent Friday afternoon, a cap that had gone on sale on Thursday at Supreme for forty-eight dollars was on the shelf at Unique Hype Collection for eighty-five dollars, where teen-agers were eyeing it jealously. The store even uses authentic Supreme shopping bags, recycled from purchases made at Supreme.
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